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Your media team doesn't hate deadlines, data, and structure. They just probably
hate how you are currently managing those things. In just two and a half years, I built an in-house media team
from zero to 18 full-time members. This generated 350 pieces of content per
week, leading to billions and billions of impressions every single year. Today we're going to go through the philosophy
of training and leading creatives, the tactical blueprint for training and leading a media team, and what it looks
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