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for the last 16 years I've been behind the scenes helping build some of the biggest brands in business but I didn't
start at the top I worked my way up starting with bodybuilders in my local gym all the way up to working with some
of the biggest entrepreneurs in the game along the way I was able to learn and recognize some of the tactics and
techniques that are crucial to brands that scale versus brands that fade away
and so in this video I'm going to break down the lessons that I've learned along my career so you can avoid the mistakes
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