S02E09 Grit & Growth | Fundraising: It's a Marathon not a Sprint

[MUSIC] If your SAM is $100 million, not market value, but

in serviceable addressable market, your SAM. I want you to explain to me on the

back of an envelope in less than two minutes how you get to that. Break it down to me like I was

a five-year old. >> It takes time, skill, and a little bit of luck to convince someone to invest in your business,

and you need to do your homework. What will it cost to acquire customers? How much will they pay for