Grit & Growth | Navigating A Business Through Crisis

[MUSIC] I think adversity when it presents itself is a great opportunity to create culture.

>> As a young entrepreneur in India, Likitha Maddukuri has experienced her fair share of adversity. But nothing could have prepared her for the challenges that 2020 would bring.

>> You're always selling your business. But for the first time I had to sell the business and the vision to my people.

And I had to make them believe that we can do this and that we will emerge stronger.

>> The severe health and economic crisis of the global Coronavirus pandemic has resulted in the leadership challenge of a generation.