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If you've already opted into being in this ecosystem, yeah, you're probably thinking like, okay, I'm building a
company. I'm going to hire a sales team. I'm going to do the marketing thing. Like we like the lowering the reduction
of of how easy it is to build these things doesn't make it any easier to build one of these things. The thinking
through the long term of building a company and building a franchise business over the long run is just very
different. And I mean IBM has sort of proven just like what that takes over over you know obviously decades. And so
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