What to Expect from a New CRO with Kathy Lord, CRO at Zensai

at the cro level who should own demand genen yeah so it's a great question in startup organizations I think the cro

can and that's say sub 20 million but they have to have somebody who is really

an expert at demand gen and it could be a highly functioning individual contributor that's driving that for you

I think as you're doing this scaleup journey and you're really trying to

build out that full function of demand gen and all various channels there's