Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan

The fastest people to switch are enterprises. Usually enterprises aren't the ones that adopt it first, but that

is what the data showed us is that enterprise were first movers here and they were doing it because of the

productivity gains. You absolutely have to be able to add AI

and AI capabilities to existing platforms. And then there's the part that is that the use of AI is part of

the buying process and that people are going to LLM first which is then changing the marketers world of how we