448: Sigma: The Gutsy Rebuild That Took This SaaS from Zero to $100M - with Rob Woollen

Rob, welcome to the show. Thank you. Do you have a favorite quote? Something that inspires or motivates you? There's

a quote, I think it's attributed to Alan K who was a early computer scientist and he said something like make the simple

things simple and the hard things possible and I've that's been a guiding light to me in sort of interface design

and and really sort of product design. Love it. So tell us about Sigma Computing. What does the product do?

Who's it for? And what's the main problem you're helping to solve? Sure. So, Sigma is data analysis software and