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the way that I like to describe it is like my usage with Google it just is increasingly turned into feeling like
I'm consuming empty calories it's like I'm just eating junk food and just taking down Diet Cokes and stuff versus
taking in substantial calories so that's been degrading over time and then the second piece of the equation is people
have had harder and harder times converting visitors into whatever their goal is whether it's a user or a
customer and stuff and so people have gotten more and more aggressive on the conversion techniques with like massive
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