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if you draw a pie chart and divide every PM's time spent increasingly over the last 10 years it has gone towards
internal processes internal systems internal communication taking away the
precious time needed to understand the customer and actually focus on the product right and that is why the
Genesis started at airbm start thinking about how can we switch that py chart
into more customer focused customer obsessed and less on the internal I don't want to use the word Shenanigans
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