The 10% Bet That Built a $11B Company | Howie Liu (Airtable)

Entrepreneurship by its very nature is anything but linear. If it was so linear, everybody else would be doing

it. When you play Jenga, you don't really know which ones are wiggly and like which ones are going to collapse the thing. If you don't test lots of

little things with lots of little like touches, you're just going to go for it and you're probably going to lose. The first startup I chose was actually a 50%

good solution, but for a smaller problem that affected fewer people and just wasn't as big of a breakthrough. The V1

of Air Table, I would say, like probably only solved the bigger problem we were going after by like 10%. 10% of a