I Just Learned This After 14 Years of Business

Alex Hormozi
34:12
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6 months ago

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five business lessons that I just learned crossing 250 million in 2024. So the first one was the cost of change. It

was the first time that I've actually quantified how much does changing something in the business actually cost.

So if you would imagine a straight line right and saying okay this is normal business activity right straight line is

going across. Now let's imagine we want to change something right so that's like our normal revenue but then we decide

you know what I'm going to change something in the business. So what ends up happening is this little line kind of dips down and I've estimated just for my

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