14 Years of Marketing Advice in 35 Minutes

I've been in business for 14 years. We spend  tens of millions of dollars per year in paid   advertising, and in this video I'm going to share  something I've never shared before - which is

that I have 12 internal hacks that we use  whenever we write any piece of advertising

or copy that goes out to sell stuff. And I'm going to give you all of them.   So let's start with number one - Headlines  Come First for a reason and the reason I have

it as the first one is that it is the first  and most important so to quote David Oggovy   uh once you've written your headline you spent  80 cents of your advertising dollar right and so

that means that the vast majority of people will  only see the headlines in whatever it is that you