The End of the ZIRP Era, and why recruiting is SO PAINFUL | E2164

I I think a more basic set of advice is can you be profitable enough to borrow

money at 8 to 10% and run your business on you know debt not equity like there's

a difference between default alive and hey I'm running my business profitably enough to cover you know higher interest

credit that might be 10 12%. Like there's a lot of companies that can cover the cost of debt with their

existing margins, but that might not clear their preference stack of raised capital. And that's the set of companies