How To Build A Cult | Lulu Cheng Meservey

The surface area of the opportunity we have to latch on is getting more and

more fine which means that the hook that we need to use has to get more and more sharp.

Lulu Chang Maservi is one of the sharpest minds in communications today. Having been CCO and EVP of corporate

affairs at Activision Blizzard and VP of comms at Substack, she is now the creator of Rostra, the only advisory

firm focused on founder comms. Lulu is known as the go-to strategist for CEOs,