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my brain kind of exploded a little bit. I was like, "Oh, so any business you can flip the sales model on its head. You
could basically instead of reaching out saying, "Hey, would you like me to maybe do this for you if you pay me and hire me?" And versus saying, "Check this out.
I made this for you." Yes. You want to work with me? Obviously, that's going to be a better sales pitch. But now AI made
that scalable. That was not scalable. That's exactly right.
If I think about Matt Mazio, I think about I think about the word early. So yeah, whether it was investing in
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