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I'm not saying like I'm above this. No one's above this. This is cool.
These guys just sold $7 million in multi-tools in like a week.
So, in order for a creator business to work, the creator needs to be loved.
What makes a creator lovable? Like, what attributes do they have where you see it and you're like, "That person has it and
people will buy because of them. finding creators that have like real love from their communities is the is
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