How To Tell Stories That Move People - Will Storr

Why are stories so persuasive? Well, stories are persuasive because um

humans think in stories. Uh our brains remix reality and turn that reality into

a narrative, you know, with ourselves at the center. So, you know, storytelling is sensemaking for the human brain. We

haven't evolved to think in data algorithm. We've evolved to process reality in the form of story. So story

is always going to be the most persuasive, you know, um technology out there. Story is also always going to be