Legacy media, OTT platforms, and the evolving consumer landscape. In this episode, we dive into Pakistan's dynamic media ecosystem. We discuss how content distribution, consumer empowerment, and advertising models reshape the media industry. Hear from industry leaders and innovators who share insights on the challenges and opportunities ahead. In this episode: Mubariz Siddiqui – Founder, Carbon Law • LinkedIn: / mubarizsiddiqui • Website: https://linktr.ee/mubarizs Jerjees Seja – CEO, @ARYDigitalasia • LinkedIn: / jerjeesseja Umair Masoom – Founder & MD, MyCo • LinkedIn: / umair-masoom-usmani-b12ab025 • Website: https://myco.io Javed Jafri – Media, Digital & Data Lead, @unileverpakistan2613 • LinkedIn: / javedjafri Chapters: 0:00 - Intro 00:01:01 - Evolution of Media 00:12:39 - Advertisers' Perspective 00:38:39 - Regional Preferences 00:43:20 - Funding and Content Creation 00:53:43 - Content in Pakistan 01:19:47 - The Future of Pakistani Content 01:45:52 - Talent and Earnings